Roblox RBLX Announces Vision for Future of Creation with Generative AI

He acknowledges some creators won’t want to be included in any AI training data set, and says the company respects that and won’t train its models on their work. “It can act as an incredible on-ramp to creators on the platform, but it also can work in a way that can really accelerate existing creators,” Sturman says of the tool. “It’s not a separate thing from Studio. It’s all part of the creator tools we’ve been shipping for years; it’s just accelerating them with the power of generative AI.” Roblox is experimenting with a new tool that uses artificial intelligence to help players create and modify in-game objects quickly. The eagerly awaited voice calling tool will be fully accessible on Meta Quest devices starting this September. Users can expect seamless communication and interaction with fellow gamers, taking their gaming experience to a whole new level.

To enable everyone on Roblox to have a personalized, expressive avatar, we need to make avatars very easy to generate and customize. At RDC, we announced a new tool we’re releasing in 2024 that will enable easy creation of a custom avatar from an image or from several images. With this tool, any creator with access to Studio or our UGC program will be able to upload an image, have an avatar created for them, and then modify it as they like. Longer term, we intend to also make this available directly within experiences on Roblox. Earlier this year, we shared our vision for generative artificial intelligence (AI) on Roblox and the intuitive new tools that will enable every user to become a creator.

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This means it isn’t likely to meaningfully increase the number of professional games built on the platform and isn’t indicative of a recent development that will drastically change the video game market during the coming months. Given that players spend more on their favorites during times when their Yakov Livshits gaming budgets are pinched, Roblox could be a beneficiary of sorts. Then of course there is generative AI software that has been available for a while, such as image generators Stable Diffusion, Midjourney and DALL-E – all of which launched last year and are already being used by developers.

• You can look up different basic script commands online for any objects you wish to use in your Roblox Studio.
• By leveraging text-to-3D generative AI, Roblox aims to make avatar, asset, and experience design achievable for anyone at the push of a button.
• Roblox is standing by the notion that it is building a platform that will enable every user to be a creator – not just those comfortable with Roblox Studio and other 3D content creation tools.
• Though Apple’s Vision Pro and Meta’s Quest 3 are going to lead the way with a new wave of mixed reality–enabled VR headsets, Roblox isn’t making any announcements on that front right now.

Then again, I’ve lived in a number of virtual worlds that have slowly vanished, including Microsoft’s shuttered AltSpace VR and PlayStation’s Dreams. And I see my kid playing Roblox all the time while also talking with his friends on FaceTime (Roblox Connect will be limited to ages 13 and up, but much like Meta’s VR age limits, I’m curious how many kids will end up chatting on parent accounts). “We think of generative AI as a tool. Just like you might have a paintbrush, you have a generative AI,” Tornow said. “We think you’ll be able to make a lot of amazing things with it. And you’ll love it. But you still have to be a responsible creator.”

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These models employ various AI techniques, from generating 3D avatars from 2D images to utilizing generative adversarial networks (GANs) for 3D generation. It supports creators through every phase of development – learning, coding, and building. Users can seek answers to queries, improve their code, debug, prototype ideas, and collaborate with the AI model to refine their creations. This collaborative, interactive, and iterative approach empowers creators to unleash their imagination without being bogged down by repetitive tasks.

The company says it is testing two different implementations of generative AI, one that creates virtual materials based on a natural language prompt (the car textures in the video below) and another that can create code based on text inputs. In addition, the best games are not all about mechanics or stunning visual elements. Many games are truly differentiated by the core idea behind the game and the story it leads players through.

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Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

It now has the capability to capture the creator’s intent, provide a broad range of digital editing capabilities, help create the content, and allow for fast iteration. We have already heard from Roblox creators about how they are using this technology to create. However, these off-the-shelf AI systems are not integrated with our platform and they often do not produce “Roblox ready” output that requires substantial follow on work from a creator.

As the platform introduces new voice features, including voice chat and Roblox Connect, it faces the challenge of moderating spoken language in real-time. The traditional approach of Automatic Speech Recognition (ASR) was deemed inefficient and inadequate for Roblox’s Yakov Livshits scale. Just four months ago, ArsTechnica reported that the company was not that clear if these tools would work enough for a public release. But Roblox took the advantage of advances in natural language code generation they have rolled a few weeks ago.

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The parts displayed in the demo, “make it red”, “make it float”, and “make lights flash” don’t require unique generation. Instead, this is likely a language model that leverages procedural generation and other developer tools. Taking existing, known objects and adding known (not unique) functions to them. But it’s unlikely to be something that saves professionals much time or money.

Or take asset creation – companies like Luma Labs are building novel 3D scanning and asset generation technologies that could end up powering new game creation engines. What if, instead of text-prompts, we could take a video of a space and AI would automatically generate the meshes, textures, and fully rendered level in a game? The horizontal path is the most risky and will likely require more capital and stronger research teams but is also the path that can completely redefine game creation writ large.

Generative AI creates unique outcomes, whereas large language models interpret text/speech, know their endpoints, and then (hopefully) follow the directions given. The demo shows a basic car getting several paint jobs before the user settles on color and tells the AI “make it float”. Then the floating car drives around the city, which is unlikely to have been created using generative AI because “make a city” would’ve been a great prompt to start the demo on. But Unity CEO John Riccitiello believes that, “while these models will eventually produce simple games …

The games built have scaled with the power of the tools, now rivaling professional development teams (see gameplay from Roblox Ultimate Paintball vs. January’s Roblox Frontlines below). In Generative AI Creativity Market, we previously analysed the swathes of future opportunities artificial intelligence will bring to the creative industries. By empowering anyone to become a video game creator, Roblox hints at new opportunities for any company to inject its branding, avatars or the latest product in any video game or virtual reality world. CEO David Baszucki, in a recent earnings call, outlined Roblox’s visionary approach to incorporating generative AI tools. To clarify, Baszucki envisions a future where anyone can design avatars or clothing using simple text prompts.